Turn Chinese Users Into Clients
Targeting the Chinese market, ITLS helps global organisations strengthen their marketing and communication strategies, combining market intelligence, culturally relevant messaging, local execution, digital solutions and ADVs to engage Chinese audiences and drive measurable results.
to china together
8+
Countries supported
2B+
Online impressions
15M+
Engaged
5M+
Bookings and sales
One partner for the whole Chinese digital journey
Executive teams understand the global strategy behind their products. China specialists understand local culture and consumer behaviour. Technology providers build the infrastructure. Our aim is to connect these capabilities into one coherent market approach.
ITLS began in 2017 as Italian Lifestyle, helping Italian businesses and public institutions enter and grow in China. Today, ITLS serves clients across more than 8 European markets.
Opening an office in China in 2021 strengthened our local presence and execution capabilities. Over time, the work expanded from communication into technology, Mini Programs development, b2b tourism network, platform advertising, influencer marketing, sales and strong performance analysis.
Today, those capabilities work around one objective: helping brands connect with high-end Chinese consumers, from discovery and engagement to conversion and long-term loyalty.
TOURISM SPECIALISATION
Destination, mobility and Chinese traveller-growth expertise.
HIGH LUXURY SPECIALIZATION
Connecting exceptional brands, craftsmanship and experiences with high-value Chinese consumers.
EUROPE–CHINA EXECUTION
International coordination with local delivery in China.
TECHNOLOGY AND PERFORMANCE
Mini Programs, distribution and data linked to bookings and sales.
WHO WE WORK WITH
Across the digital Chinese ecosystem
Destinations and Tourist Boards
We build awareness among high-end Chinese travelers and position destinations as desirable experiences.
Rail and Mobility
We build a strong commercial presence across multiple platforms while driving revenue through direct sales channels.
Airlines, Airports and Routes
We strengthen the way airports welcome Chinese travelers and increase commercial revenue across the terminal. We also support strategic projects for both aviation and non-aviation teams.
Hospitality and Tourism Operators
We help hospitality and tourism organizations attract and engage high-end Chinese travelers, strengthen their market positioning, and unlock new revenue opportunities.
Retail
We drive high-value Chinese travelers to stores and turn visibility into retail revenue.
Luxury Manufacturing
We build brand desirability and market relevance, connecting your products and craftsmanship with the right Chinese consumers, partners and business opportunities.
OUR EXPERTISE
Our work spans influencer marketing, social media, workshops, data analytics and digital solutions, connecting international brands with Chinese audiences.
MINI PROGRAM
KOL
REDNOTE
Workshop
DASHBOARD
SELECTED PROJECTS
Trenitalia
B2C Ticketing, Rednote, Wechat, Miniprogram
10M+ RMB annual sales via WeChat Mini Program, +100% sales growth after 1 year.
Aeroporti di Roma
Airport, Rednote, Sale, Wechat, Miniprogram
Social Media Management & Influencer Marketing on RedNote and WeChat.
DIGITAL services
CHINESE DIGITAL ECOSYSTEM
Strategy and Communication
Official accounts opening and full managment
Chinese content creation and community building
Organic growth strategy
Technology, Sales and Mini Programs
WeChat Mini Programs and service tools
Booking, ticketing and payment integrations
China-facing sales and distribution
Paid Media and Influencer Marketing
Influencer campaigns: KOL / KOS / KOC
Paid advertising and social engagement
Livestreaming and live sales
Data and Performance
Real-time dashboard monitoring
Campaign, platform and sales reporting
KPI, ROI and performance optimisation
TECHNOLOGY AND PERFORMANCE
Technology
Technology is part of how ITLS helps clients serve Chinese audiences, generate sales and improve performance.
DIGITAL PRODUCTS
Build tools travellers can use
We design Mini Programs and digital services around real traveller needs, from information and support to booking.
CONNECTED JOURNEYS
Connect service to sales
APIs, CRM, booking and payment integrations connect traveller experiences with commercial operations.
DATA AND PERFORMANCE
Turn live data into better decisions
Live dashboards bring together platform, campaign, service and sales data so performance can be measured and improved.
GLOBAL VISION, LOCAL EXECUTION
One connected traveller journey.
Different specialists solve different parts of the brief. ITLS connects strategy, technology and China-local execution across the complete traveller journey.
Communication Agency
Brand, content and media
- Communication gaps in China execution
- Brand positioning, content and media
- Awareness and engagement
ITLS
Strategy to measurable growth
- One Europe–China operating team
- Tourism strategy, technology and distribution
- Traveller action, bookings and sales
China Platform or Technology Specialist
Platforms and technical delivery
- Communication gaps in international coordination
- Platforms, products and integrations
- Product usage and technical performance
